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/gcloud-kit:sales

Analyse G-Cloud sales data to identify market opportunities and trends.

Overview

Loads the bundled G-Cloud spend dataset (260,187 transactions, £16B+ total spend, April 2012 – October 2023) and performs market analysis including market sizing, competitor spend, buyer segmentation, trend analysis, and opportunity identification.

Usage

/gcloud-kit:sales market
/gcloud-kit:sales competitor Acme Corp
/gcloud-kit:sales customer NHS Digital
/gcloud-kit:sales lot 2
/gcloud-kit:sales opportunities
/gcloud-kit:sales trends
/gcloud-kit:sales benchmark My Company

Arguments:

ArgumentDescription
marketOverall market size, lot distribution, sector analysis
competitor [name]Specific competitor's market position and customer base
customer [org]Specific buyer's spending patterns and suppliers
lot [1/2/3]Lot-specific market analysis
opportunitiesWhitespace analysis and target account identification
trendsTemporal patterns and growth indicators
benchmark [supplier]Benchmark a supplier against the market

Prerequisites

None — uses bundled data.

Data source

.gcloud/data/gcloud-spend-data.csv.gz — 260,187 transactions across 3,362 suppliers and 3,435 customers.

Output

services/{NNN}-{service-name}/market-analysis/sales-analysis.md or .gcloud/market-analysis/sales-analysis.md

Template used: .gcloud/templates/sales-analysis-template.md

What it does

  1. Loads the bundled G-Cloud spend data
  2. Performs the requested analysis type:
    • Market overview — total spend, lot distribution, year-on-year growth
    • Competitor analysis — market position, customer base, competitive landscape
    • Buyer segmentation — by customer group, sector, spending tier
    • Trend analysis — temporal patterns, framework-to-framework growth
    • Opportunity identification — whitespace, displacement targets
  3. Generates an analysis report with metrics and recommendations

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