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/gcloud-kit:marketing

Generate marketing content for a G-Cloud service launch and promotion.

Overview

Creates a complete marketing content pack for announcing your service on the G-Cloud framework. Generates five documents covering press release, social media posts, blog article, email templates, and a content calendar with launch timeline.

Usage

/gcloud-kit:marketing My Cloud Platform

Arguments: Service name (must match an existing service directory).

Prerequisites

  • Supplier profile (services/supplier/supplier-profile.md)
  • Service design (services/{name}/service-design.md)
  • SDD (services/{name}/sdd.md)

Output

services/{name}/marketing/
├── press-release.md       # Framework launch announcement
├── social-media.md        # LinkedIn and Twitter/X posts
├── blog-post.md           # Technical blog article
├── email-templates.md     # Announcement and outreach emails
└── content-calendar.md    # Launch timeline and content plan

Template used: .gcloud/templates/marketing-template.md

What it does

  1. Loads service context (supplier profile, service design, SDD)
  2. Extracts key marketing messages — value proposition, benefits, proof points
  3. Generates the marketing content pack:
    • Press release — framework launch announcement in standard PR format
    • Social media — LinkedIn posts, Twitter/X threads
    • Blog post — technical article explaining the service and its public sector value
    • Email templates — announcement email, cold outreach, follow-up sequences
    • Content calendar — launch timeline with Gantt chart and distribution plan
  4. Creates a buyer journey map

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